From April to May 2025, we opened our first physical retail space inside Friday Florals at Miami’s Aventura Mall. For two months, a boutique luxury florals studio became a home for our ceremonial matcha, welcoming over 4,000 guests across Miami and South Florida.
Aventura Mall is the largest mall in Florida and the 5th largest in the United States, drawing tens of millions of visitors a year. Setting up our first residency here was a real milestone for us, testing our concept in direct competition against national retailers like Pura Vida and Sweetgreen.
The Concept
Friday Florals is one of South Florida’s most loved boutique florals studios, known for lush, exotic arrangements you won’t find anywhere else. Pairing their space with our matcha bar felt natural from the start: both brands care about craft, beauty, and slowing down for something made by hand. Guests could build a bouquet at the bloom bar, enjoy a specialty matcha from us, and enjoy a gorgeous spring afternoon on our space’s outdoor terrace in sunny Miami.
This residency also marked the first time we served our own Laguna blend in a retail space, a nod to where we started and how far we’ve come from pop-ups to a full residency. Laguna was the blend that introduced most of our community to Azure Matcha, and it’s still the one so many of you fell for first. This Fall, we’re launching our Premium Blend, a step up from everything guests tasted this spring.
We debuted more than 10 new flavors during the residency. Our bestsellers were the Honey Blossom and Violet Daydream lattes (see the Drinks tab for details), alongside playful takes inspired by the aesthetics of some of our favorite music artists, including the Sports Car Strawberry, Midnight Sun, Brat-cha, and Eternal Sunshine.
The Friday Florals Market
To celebrate the residency, we hosted a party at Friday Florals with friends from across the Miami creative and wellness scene:
- Friday Florals, our host and floral partner
- Yubi Box Sushi, serving handrolls
- Develop Creative, creative agency partner
- Daizy Music, setting the soundtrack
It was a night of matcha, sushi, flowers, and music that captured what Azure Matcha is all about: bringing people together around a better ritual.
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Bring the ritual to you.
Full service: ceremonial bar, whisked to order, homemade essences and compotes, styled to your space.