first flush, farm direct

Rooted in Luxury, Azure.

Premium ceremonial-grade matcha and the ritual around it, curated for every stage of the journey.

Featured

Azure Matcha, iced in a tall glass poolside
The Azure Classic
our premium blend, 30g
shop now · $42
A bowl of whisked matcha beside a bamboo scoop and whisk
Refill pouch, bowl and tins
our premium blend, 80g
shop now · $80
Two guests in matching black sets holding up Azure Matcha lattes
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the premium blend

Shade grown for four weeks. Stone ground in Uji.

Saemidori and Okumidori leaves, an ultra-bright color with bold umami and a rich, lingering finish. Picked in the first flush and milled slowly enough to keep the color. We never use additives, refined sugar, or dye.

creamymellow umamisweetnutty
on the menu
The Azure Classic

The Azure Classic

premium azure ceremonial matcha (double shot), vanilla bean syrup or agave, oat milk, pinch of salt

Laguna Beach, California
laguna beach, california

Where the clarity comes from

Founded on the water in Laguna, poured in Miami, and shipped across the U.S.

where azure has been

Experiences

matcha masterclass & wellness social
recurring
matcha masterclass & wellness social
SLS Lux Brickell, Altitude rooftop
azure beachfront omakase
omakase
azure beachfront omakase
Miami Beach, with Donna Trana
azure secret oasis
matcha + yoga
azure secret oasis
Miami

The ritual letter

Drops, tastings, and the occasional note on sourcing. Nothing else.