There's a version of this for the person who shoots beautiful content but has a small audience, and a separate one for the creator who already has 10k followers and wants a revenue stream to match. Four tracks, each built around a different way of working, and the right one depends almost entirely on what you actually want to do.
TLDR:
- Azure Matcha runs 4 creator tracks: UGC, Brand, Affiliate, and Events, each built around how you work.
- The Affiliate track requires 3,000 followers minimum; the other three have no follower threshold.
- Brand Creator suits photographers who want their work used by Azure without posting to their own feed.
- All creators get early product access and invites to private activations in Miami, LA, and New York.
- Applications are reviewed within 5 to 7 business days, with product shipping shortly after approval.
Find Your Fit with Azure
Azure's creator programs were built around one question: how do you actually want to show up? Whether you're a visual storyteller, an events regular, or someone who wants to share Azure and earn on every sale, there's a path here.
Four programs cover the full range: UGC Creator, Brand Creator, Affiliate Creator, and Events Creator. Each is built around what you make, where you share it, and what you get in return.
- UGC Creator. What You Do: Post genuine content featuring Azure on your own feed or stories; What You Get: Product in exchange for content, no follower minimum
- Brand Creator. What You Do: Produce content for Azure to use, no personal publishing required; What You Get: Azure uses the work across owned channels, campaigns, and activations
- Affiliate Creator. What You Do: Share Azure with your audience via in-feed posts and stories; What You Get: Commission on every sale through your link (3,000 follower minimum)
- Events Creator. What You Do: Attend in-person activations and post in-feed content and stories; What You Get: Exclusive access to omakase tastings, rooftop socials, and studio pop-ups
Follower count matters less than creative sensibility. If your eye bends toward texture, light, and the slowness a cold-whisked bowl carries, you're already thinking the way Azure does. The one exception is the Affiliate Creator track, which carries a minimum audience threshold.
Where the Aesthetic Comes From
Azure's aesthetic comes from a specific place: coastal California, a particular lookout in Laguna Beach, and a ritual that rewards attention. The right fit is someone who gets that instinctively.
UGC Creator
As a UGC Creator, you post genuine content featuring Azure on your own feed or stories and we send you product in return. No follower minimum. No performance threshold. What we're looking for is someone who shoots with intention: good light, real moments, the kind of frame that makes a cold-whisked bowl look exactly as considered as it is.
Brand Creator
The Brand Creator track runs in the opposite direction from UGC. You're producing content for Azure to use, not content you post yourself.
No personal publishing is required. Azure uses what you make across owned channels, campaigns, and activations. If you'd rather stay behind the camera than in front of an audience, this is the track built for that.
What matters here is craft: clean framing, an eye for texture and light, and an instinct for the kind of stillness that makes a whisked bowl feel intentional. Portfolio work carries more weight than follower count.
Affiliate Creator
Post to your feed, earn on every sale.
The Affiliate track is the only program with a follower requirement: 3,000 minimum. If you're there, you share Azure with your audience and earn commission on each purchase that comes through your link. For a clear breakdown of how creator vs. affiliate marketing differs, CreatorIQ's guide is worth a read.
This one suits creators who already have a consistent posting rhythm and want a revenue stream that runs alongside it. In-feed posts and stories both count. The FTC also requires influencers to disclose paid partnerships clearly: the FTC endorsement guidelines are a quick read before you start.
Events Creator
Show up in person, share what you find.
Events Creators get exclusive access to Azure's in-person activations in exchange for in-feed posts and stories. Omakase tastings, rooftop wellness socials, studio pop-ups: the kind of spaces that photograph the way they feel. If you want to document Azure from the inside, this is how.
We're currently looking for Events Creators across three markets. Read more about the Miami matcha scene and the Azure matcha presence in LA.
- Miami and South Florida
- Los Angeles, Orange County, and San Diego
- New York and New Jersey
This track suits creators who already move through wellness and lifestyle spaces and want to bring their audience along for something real, not staged.
What All Azure Creators Get
Every track includes three consistent benefits:
- Product access before public drops open, so you receive new blends and seasonal releases ahead of the general launch.
- Commission or product exchange depending on your tier, with the structure scaling as your audience and engagement grow.
- Exclusive invites to Azure activations in Miami, Los Angeles, and New York.
Where We’re Looking for Creators
The events markets and the recruitment map aren't quite the same thing. Events programming is currently anchored in Miami, Los Angeles, and New York, but creator recruitment runs wider than that.
We're actively looking for creators across:
- Florida and California: Miami, South Florida, Los Angeles, Orange County, San Diego, and the SF/Bay Area
- New York and New Jersey
- Seattle, Austin, Dallas, Washington D.C., and Chicago
UGC, Brand, and Affiliate creators can be based anywhere in these markets, since those tracks don't require attending events in person. Events Creator spots remain specific to Miami, Los Angeles, and New York, where our in-person programming runs.
How the Application Process Works
Submit your application through the Azure creator form.
Our team reviews it within 5 to 7 business days.
If it's a fit, you'll get an intro call with the Azure team to align on the track, content expectations, and next steps.
Product ships to you. From receipt, you have 14 days to submit your content.
Apply to Create with Azure
Pick the track that fits how you already work and apply through the Azure creator program. The form takes a few minutes.
Before you start the form, have a few things ready. A link to your Instagram, TikTok, or YouTube (whichever platform you post to most) helps our team see your work in context rather than as a single sample photo. If you're applying for Brand Creator, pull together three to five images or a short reel that show how you handle light, texture, and framing: a cup of matcha on a windowsill at golden hour tells us more than a studio shot ever could. If you're applying for Affiliate Creator, list your current follower count up front since the 3,000 minimum applies before review even begins. For Events Creator, note your city and whether you can attend daytime or evening activations, since some of our pop-ups run on weekday mornings and others on weekend evenings.
There's no need to write a pitch or explain why you love matcha. The application asks for the basics: your platform, your location, and which track you're drawn to. If you're unsure which track fits, apply for the one that feels closest and mention the others you'd consider. Our team routes applications to the right program during review, so a UGC application from someone with 8,000 engaged followers might come back with an Affiliate offer instead. Once you hear back, the intro call is where you can ask questions about product shipments, content deadlines, or event logistics before committing to anything.
FAQ
UGC Creators post content to their own feed in exchange for product, while Brand Creators produce content for Azure to use across its own channels without any personal publishing required. If you want to share Azure with your audience, UGC is the fit; if you'd rather work behind the camera, Brand Creator is built for that.
Three of the four tracks, UGC Creator, Brand Creator, and Events Creator, carry no follower minimum. Only the Affiliate Creator program requires a minimum audience of 3,000 followers, since that track is built around earning commission on sales through your own feed.
The Events Creator track is built for creators who already move through spaces like that. You get exclusive access to Azure's omakase tastings, rooftop masterclasses, and studio pop-ups across Miami, Los Angeles, and New York in exchange for in-feed posts and stories. If you want to bring your audience into real experiences, this is the track to apply for.
Submit your application through the Azure creator form and the team reviews it within 5 to 7 business days. If it's a fit, you'll get an intro call to align on your track and content expectations, then product ships with a 14-day window to submit your content.
Yes. UGC, Brand, and Affiliate creators can be based anywhere across the recruitment map, which spans Florida, California, New York, New Jersey, Seattle, Austin, Dallas, Washington D.C., and Chicago. Events Creator spots are specific to Miami, Los Angeles, and New York, where Azure's in-person programming currently runs.
Final Thoughts on Joining the Azure Creator Community
The four tracks cover a wide range of creators, from those who stay behind the camera to those who want to show up at events and bring their audience along. Find the one that matches how you work and go from there.
Think about how you already spend your time before you pick a track. If you're someone who shoots a cold-whisked bowl in morning light just because the frame pleased you, UGC Creator asks nothing more of you than to keep doing that with Azure product in hand. If you'd rather build a portfolio of clean, usable images without ever posting them yourself, Brand Creator fits: a wellness photographer in Austin or a stylist in Chicago can send in studio work without touching their own feed. If your posting rhythm is steady and your audience already trusts your recommendations, Affiliate Creator turns that trust into commission on every sale. And if you're the type who shows up early to a rooftop social or lingers after an omakase tasting to talk technique with the chef, Events Creator gives you a reason to be in the room.
Practically, that means checking three things before you apply: your location against the current markets, your follower count against the Affiliate threshold of 3,000, and your available time against the 14 day content window once product ships. None of the tracks require exclusivity. A creator in Los Angeles could run UGC alongside Events Creator, shooting for their own feed one week and attending a studio pop-up the next. Start with the application, and let the intro call sort out the details.